Shopping centres are constantly innovating in their bid to get customers into their stores and make the shopping experience enjoyable and effortless. One of the ways in which they are doing so is by making use of digital signage. Digital signage refers to the use of screens and technology to showcase ads, information, and other content to aid shoppers as they traverse the mall. Our business Snappyqms provides these awesome digital tools to help make the shopping mall a more vibrant and useful place for all.
In a large shopping mall, it’s hard for customers to find their way and spot special offers. Their attention can be nabbed with digital signage, reeling them in to where they’re going. Imagine entering a mall and, suddenly, there, on a big, bright screen, are all the sales. We have super bright and colorful screens in Snappyqms to assure no one overlooks their number!
Digital signs can play ads matched to who is walking by. That’s if you’re a teenager, and you might see ads for video games or the latest trendy clothes. If you are a parent, it might display toys or children’s clothing sales. This is smart advertising that helps shops in the mall sell more, since the ads are reaching the right people.
Touch screens can make shopping interactive. You can even search for a particular store, look at a map or play games on these screens while waiting for friends or family. Snappyqms makes these super easy to use - even if you're not great with technology, you'll still be able to use them.
Occasionally, the malls offer events or special displays. Digital signage can also be updated at a moment’s notice to reflect what’s happening now. If there’s a fashion show or a special discount occurring in a store, the signs can change to inform people of this. This makes more people likely to come to the event or sale, and that’s good for the mall.
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